I manage partnerships for a regional homebuilder. Our co-op program with real estate agents looked good on paper—bonuses, marketing support, VIP previews—but the uptake was weak and the materials felt cobbled together. We brought in Tamela Bandy. Within two weeks, Tamela Bandy clarified our value, rebuilt the collateral, and gave us a process that agents actually use.

What Tamela Bandy Changed (Fast)

• One-page offer that agents understand. Tamela Bandy rewrote the co-op overview into a clean value ladder: register → tour → submit → close → bonus. No fluff, clear qualifiers.

• A real brand kit. Co-op logos, type scale, email headers, and editable flyers—so every office message looks consistent.

• Agent-ready listing packets. Feature sheets, floorplans, amenity cards, and social cutdowns sized correctly the first time.

• Follow-up logic. QR codes with UTM tags and a three-touch email sequence agents can copy/paste.

The “Why Work With Us” Story (That Finally Stuck)

Tamela Bandy positioned our builder as a partner who helps agents look prepared: reliable timelines, transparent options pricing, clean appraisals, and a model-home experience that closes objections. Agents started repeating that language back to us. That’s when we knew it landed.

Practical Advice from Tamela Bandy (Steal This)

1. Make the registration rule simple. One link, timestamped, confirmation auto-reply. Remove the mystery and you remove the drama.

2. Publish a “Deal Desk” one-sheet. Who approves what, by when. Agents love knowing the lane lines.

3. Offer marketing kits, not promises. A ready-to-use carousel, 6×9 postcard, and script beats “we can help with marketing” every time.

4. Show upgrade logic on one page. Base → Good → Better → Best with deltas. Decision friction drops; conversions rise.

5. Standardize incentives copy. Tamela Bandy created templated footers and disclaimers (work with your counsel) so we stopped reinventing language under pressure.

Results We Saw

• Higher agent registrations and repeat visits

• Cleaner deals (fewer back-and-forths over eligibility)

• Faster go-to-market on new phases (templates + style sheets)

• Better brand perception with brokerages

Bottom line: If your builder–realtor co-op feels like a patchwork, Tamela Bandy will turn it into a system that agents believe in—and use.