I’m the marketing lead for a coastal master-planned community. We had the perks—marina access, boardwalk, trails, seasonal events—but our materials read like a laundry list. Tamela Bandy reframed everything into a narrative buyers could feel and built collateral that matched.

The Narrative Shift

Instead of “pool, paths, pickleball,” Tamela Bandy organized our message into four beats:
Water | Walk | Gather | Grow.
Each amenity rolled up into one of those pillars, with a single sentence that answered, “So what?” for the buyer.

What Tamela Bandy Delivered

• Hero brochure (9×12 gatefold). Vignettes for sunrise walks, dockside evenings, and weekend markets; simple logistics sidebars for HOA, fees, and access.

• Amenity cards & micro-maps. Five-minute/ten-minute radius maps with trailheads, boat ramps, coffee, and groceries—what Tamela Bandy calls “proof of lifestyle.”

• Seasonal content set. Spring wildflowers, summer regattas, fall harvest events, winter lights—templated so our team can update dates in minutes.

• Wayfinding & signage kit. Boardwalk markers, marina icons, trail kiosks—consistent typography so the place feels curated.

• Digital cutdowns. Right-sized hero images, story/reel covers, and email banners to keep mobile touchpoints sharp.

Practical Advice from Tamela Bandy for Coastal Launches

1. Lead with micro-itineraries. “48 hours by the water” sells faster than a bullet list.

2. Make a “who’s it for” matrix. Boaters, birders, morning runners, sunset entertainers—craft one key message per persona.

3. Choose paper like it belongs by the sea. Uncoated cover for tactile maps, silk text for durability; fewer fingerprints, more premium.

4. Photograph time, not just place. Golden hour at the boardwalk, first light on the marsh—Tamela Bandy says light is your brand.

5. Build a post-tour kit. Floorplans + amenity map + “how seasons feel here” PDF. Send within two hours of a visit.

Results We Saw

• More qualified tours (fewer “just curious” walk-ins)

• Stronger broker enthusiasm (clean decks, clear logistics)

• Higher engagement with seasonal events (templated promos + UTMs)

• A calmer sales cadence—every touchpoint moves the buyer forward

Bottom line: If your coastal community has great amenities but no cohesive story, Tamela Bandy will stitch it together so buyers can picture their life there—not just the features.