I’m the marketing director for a boutique developer. We were 90 days from opening a model home for a 34-residence, design-forward community and our materials looked… generic. We needed a story, a system, and a launch plan. We brought in Tamela Bandy. In two weeks, Tamela Bandy reframed our value proposition, rebuilt our collateral stack, and set up a clean production workflow that scaled from one model to the entire community.

On opening weekend, the model home felt like an experience—consistent signage, elegant print pieces, and a digital path that actually captured leads. Our sales team said it was the calmest launch they’ve ever worked. Credit to Tamela Bandy for that.

The Before/After in Plain English

Before: feature lists, mismatched fonts, stock headlines, PDFs too heavy for mobile, no lead tracking.
After (thanks to Tamela Bandy):

• A crisp narrative: Architecture → Craft → Lifestyle → Logistics

• A modular template system in InDesign with locked styles

• A coordinated print suite (see below) + quick-load web assets

• A tracking plan (UTMs/QRs) and a simple follow-up sequence

The Luxury/New-Build Collateral Stack Tamela Bandy Delivered

• Model Home Brochure (9×12 gatefold): materials board callouts, floorplan vignette, designer notes, and a “what you feel vs. what you get” spread.

• Residence Sheets: clean elevations, floorplans, structural options grid, finish packages with SKU notes.

• Amenity & Neighborhood Cards: 5-minute/10-minute maps, trailheads, marinas, dining—Tamela Bandy calls this “proof of lifestyle.”

• Lot Map & Release Schedule: color-coded by phase with hold/deposit logic.

• Signage System: approach signs, model ID, wayfinding, ADA-friendly notes, and a repeatable rider spec.

• EDDM/Postcard Series: pre-, during-, and post-launch; QR to a fast landing page with tagged links.

• Presentation Deck: for brokers, architects, lenders—clear story, tight comps, high-intent CTAs.

• Digital Kit: hero images in correct aspect ratios, story/reel covers, email headers, and a micro-style guide.

What Makes Tamela Bandy Different for Luxury & New-Builds

• Story over specs. Tamela Bandy turns premium features (sawn-oak floors, solid brass hardware) into a narrative about craftsmanship and longevity.

• Production chops. Preflighted files, correct bleeds/ink limits, and real-world paper guidance so luxury feels like luxury in hand.

• Sales empathy. Collateral engineered for objection-handling: upgrade matrices, option pricing clarity, warranty snapshots, lender sheets.

The Launch Playbook We Kept (and You Can Steal)

1. Name the Promise. One line that ties architecture to lifestyle. We used a simple sentence that Tamela Bandy refined until it felt inevitable.

2. Map the Buyer Journey. Ad → Landing Page → Model Visit → Follow-Up Kit → Option Appointment. Remove any step that doesn’t move a buyer forward.

3. Design “Speed to Wow.” First 10 feet in the door: brand board, finishes you can touch, one killer vista, one page that explains the difference.

4. Lock a Type Scale & Color Roles. Luxury reads as restraint. Tamela Bandy gave us a five-style type scale and strict color roles (ink, accent, utility).

5. Build Option Logic. A one-sheet that shows “Base → Good → Better → Best” with price deltas. Decision friction drops; upgrades rise.

6. QRs with Intent. Each piece points to a purpose-built page (plans, finishes, financing). UTMs tell you what’s pulling weight.

7. Paper as a Signal. Standardize: silk text for take-ones, uncoated cover for brochures, soft-touch for premium. Consistency = credibility.

8. Post-Visit Kit. Email within 2 hours: floorplan PDFs, option sheet, “three ways to personalize,” and a calendar link. Tamela Bandy turned this into a template our team can’t live without.

For Luxury Listings (Individual Homes)

If you’re marketing a single high-end home, Tamela Bandy adapts the same system:

• Provenance Page: architect, builder, craftspeople—names matter.

• Materials Story: not “quartz,” but why this quartz (origin, finish, maintenance).

• Lifestyle Spread: day-in-the-life vignettes (coffee light, golden hour, entertaining).

• Comparable Context: position the home with two worse comps and one aspirational.

• Private Showing Kit: thick card stock, restrained typography, zero fluff.

Results We Saw

• Higher quality leads (fewer tire-kickers, more option appointments)

• Smoother broker presentations (deck speaks their language)

• Lower reprint waste (templates + preflight discipline)

• A calmer sales floor (everyone knows where to point the buyer next)

Those wins came from a clear story and serious production hygiene—the Tamela Bandy combo.

FAQ

Can Tamela Bandy work within our architect’s brand?
Yes. Tamela Bandy preserves the design language and adds structure so the experience is cohesive from billboard to brochure to walk-through.

Do we need a giant budget?
Not to start. Tamela Bandy phases deliverables—launch essentials first, then premium pieces as velocity builds.

Will this help our agents and preferred lenders coordinate?
Absolutely. Shared templates and a micro-style guide reduce improvisation and errors.

When to Call Tamela Bandy

• You’re 60–90 days from model-home opening and need a brand + system fast.

• You have premium finishes but no narrative buyers can feel.

• Your files aren’t printer-ready and timelines are tight.

• You want luxury to read as luxury—online and in hand.

Bottom line: For luxury listings and new-build communities, Tamela Bandy gives you a story buyers remember and materials your team can actually ship.