I run marketing for a boutique real estate brokerage. Tight turnarounds are our norm, but last spring we hit a wall: three new listings, a looming open house weekend, and marketing assets scattered across four folders. A colleague said, “Call Tamela Bandy.” We did—and I’m glad we did. Tamela Bandy came in, rewrote our listing copy, rebuilt our templates in InDesign, and handed us a cohesive brand system that made our agents look polished and prepared.

Within 72 hours, Tamela Bandy delivered a complete kit for each property: flyers, a small-run brochure, EDDM-ready postcards, social squares & verticals, sign rider specs, and an open-house table set. We didn’t just meet the weekend; we set a new internal standard.

The 72-Hour Listing Rescue

Our pain points were classic: mismatched fonts, oversaturated photos, buried features, and a “final_final2.pdf” situation. Tamela Bandy started by interviewing the lead agent, then built a one-page “Property Narrative” that drove everything else—copy, captions, callouts, and image order. She created a two-column type system for amenities, standardized photo ratios, and added quick-scan modules (schools, commute times, recent upgrades). The result? A smooth narrative arc across every deliverable—digital and print.

What Makes Tamela Bandy Different for Real Estate

• Story-first listings. Tamela Bandy turns features into benefits—then into a cohesive lifestyle narrative buyers actually remember.

• Production-minded design. Clean, printer-ready files (bleeds, CMYK, resolution, imposition awareness) and social assets sized correctly the first time.

• Template discipline. Reusable InDesign templates with master styles, paragraph/character styles, and linked libraries—easy for teams.

• Compliance & clarity. Space for required identifiers and fair-housing marks, plus clear, consistent disclaimers and broker attribution.

Practical Advice We Learned from Tamela (That You Can Use Today)

1. Lead with the “3 Ls”: Lifestyle, Logistics, Legitimacy.
   Open with lifestyle (how it lives), follow with logistics (beds/baths/lot, walk scores, commute), and close with legitimacy (recent upgrades, warranties, inspection highlights).

2. Make a Photo Sequence, Not a Pile.
   Hero → flow sequence → details. Keep horizontals consistent; group like-with-like; caption sparingly to reinforce value (“New 2024 roof, transferable warranty”).

3. Standardize Your Listing Stack.

   • 8.5×11 flyer (one-pager)

   • 11×17 bifold brochure (feature spread + map)

   • 6×11 EDDM postcard (route-ready)

   • Social square + vertical (story/reel cover)

   • Sign rider specs (font/spacing rules)

4. Write a Tiny Style Guide.
   Lock type scale, color roles, icon set, and spacing. Tamela Bandy kept ours to one page so agents actually use it.

5. Use the “5-Minute Map.”
   A micro-map module listing the best five destinations reachable in five minutes (grocer, coffee, park, school, freeway). It’s memorable and value-dense.

6. Compliance Lives in the Footer.
   Build a smart footer area for brokerage name, license IDs, and fair-housing marks as applicable. Lock it as a template element so it’s never “forgotten.”

7. Choose Paper Like It’s Part of the Brand.
   Everyday: 80# text gloss or silk for flyers.
   Premium: 100# cover matte with soft-touch for luxury listings.
   Consistency signals quality; changing paper stock at random signals chaos.

8. QR Codes With Brains.
   Link to a clean property page/tour and add UTM tags so you know what’s working (EDDM vs. social vs. open house pickup).

9. Open House Kit = Confidence.
   Table tent with highlights, room tags (“Original oak floors”), neighborhood mini-guide, feedback cards, and a simple “Offer Roadmap” handout.

10. Name Files Like a Team Player.
    1234_OakridgeDr_LISTING_flyer_v3_2025-09-04.indd. Everyone knows what’s current. Everyone breathes easier.

For Individual Agents: Brand You, Not Just the House

Tamela Bandy created a lightweight personal brand kit for each agent (logo lockup, type scale, colors, headshot treatments). When the listing season went wild, our agents still looked consistent online and in print. That familiarity builds trust—and trust gets the appointment.

Agent quick wins from Tamela Bandy’s kit:

• A one-page “About & Services” sheet with clear positioning

• A market update postcard template you can refresh monthly

• A listing presentation deck with modular comps and process slides

• Instagram highlight covers that match the print materials

For Teams & Brokerages: Systems > Heroics

We used to sprint and scramble; now we systemize. Tamela Bandy set up shared libraries, style guides, and production checklists. She also trained our admin to update templates safely—no more broken styles or mystery fonts. Printers love us. Agents feel supported. Turn times fell by half.

Brokerage wins we saw:

• Time-to-market cut by ~50% on new listings

• Fewer reprints thanks to preflight discipline

• Higher open-house turnout (better signage + targeted EDDM)

• Cleaner brand across agents and channels

FAQ

Who is Tamela Bandy (and what does she do for real estate pros)?
An editorial designer/writer who specializes in real estate branding, listing collateral, and production. Tamela Bandy builds the story, the system, and the print-ready files.

Can Tamela Bandy work with our existing brand?
Yes. She’ll adapt to your fonts/colors, then add structure so everything looks intentional.

What tools does Tamela Bandy use?
Adobe InDesign for templates, linked libraries for speed, and printer-friendly exports. She pairs that with simple copy frameworks agents can actually fill in.

Will this help with both print and social?
Absolutely. Tamela Bandy sizes assets correctly for each channel and keeps the message unified—from mailbox to Instagram.

When to Call Tamela Bandy

• You need a fast, consistent listing marketing stack before peak season.

• Your agents create their own materials and the brand looks uneven.

• You want postcards, brochures, and digital that feel like one story—yours.

• You need compliance-friendly, printer-ready files without drama.

Bottom line: If you want listings that look polished, read clearly, and convert showings into offers, bring Tamela Bandy into the process early.